Our Services
We provide design solutions that are anchored on creativity and intelligence.
UX Research
Understanding your users’ behaviours, preferences, and pain points provides invaluable insights to drive informed decision-making in your operations. Comprehensive user experience (UX) research optimises your end user touchpoints, enhances satisfaction and boosts your competitive advantage.
Our expert team utilises cutting-edge methodologies to delve deep into user behaviours, preferences, and pain points, providing invaluable insights to drive informed decision-making in your operations.
Usability testing
Usability testing involves testing a product or service with representative users which match the target audience, to collect data on usability issues, user needs and preferences. This service helps to identify issues early which can reduce development costs and it ensures that the product or service meets user needs and expectations whether for early prototypes or fully developed products.
Persona Development
We employ a collaborative process to create detailed fictional characters representing your key user segments. This is based on in-depth research into your users' demographics and is critical to guiding decision-making, informing brand strategy and design decisions and empathising with users.
User Surveys and Interviews
Our Approach
FAQs
What is the role of UX research in product development?
UX research is fundamental to understanding user needs and behaviors. It guides product development by providing insights that ensure the final product meets user expectations and delivers an exceptional experience.
How does Kregence conduct UX research?
Our UX research involves a combination of qualitative and quantitative methods, including user interviews, surveys, usability testing, and competitor analysis. This holistic approach ensures comprehensive insights.
Can UX research be conducted for existing products?
Absolutely. UX research is valuable for both new and existing products. For existing products, it helps identify areas for improvement, optimize user experiences, and ensure ongoing alignment with user expectations.
What is the impact of UX research on user satisfaction?
UX research directly contributes to increased user satisfaction by ensuring that products are designed with a deep understanding of user needs, preferences, and pain points.
Is UX research only for digital products?
No, UX research is applicable to a wide range of products and services, both digital and physical. Whether it's a website, mobile app, or a tangible product, understanding user experiences is crucial for success.
