Client
RENEWED MINDS
Renewed Minds is a youth empowerment organization dedicated to helping young people discover their purpose in life and reach their full potential. With a vision to transform one million lives by 2033, Renewed Minds is poised to become a leading global partner in education and youth empowerment, inspiring a movement of individuals who are committed to being the best version of themselves.
Challenge
Renewed Minds wanted to position their brand to feel Tenacious, Resilient, Alive, Transforming and Inspiring. As a step towards achieving their purpose, our task was to carry out a comprehensive branding project comprising brand strategy, identity, complete website design and a marketing landing page.
Solutions
Strategy & Identity
A comprehensive competitor analysis was carried out in the discovery phase, which helped the Kregence team identify vital factors that eventually served as the foundation for building the strategy, identity and brand assets for the RenewedMinds brand. Building capacity across the entire commercial spectrum (e.g. creating strong brand messaging and developing a converting marketing landing page) was achieved. Throughout the partnership, clarity on who the target audience is was established and used as a north star.
When we set out to look for a design consulting firm to bring out the brand vision to reality for Renewed Minds, there was no doubt in our minds that Kregence was the perfect choice. They stood out from the rest, right from the quality of their proposal to understanding our unique peculiarities.
One thing that sets the Kregence team apart is their exceptional professionalism and unwavering commitment to research and truly understanding our purpose as a company. Their advisory services were top-notch, with the lead designer offering invaluable guidance on our brand strategy. We gained clearer insights on how to effectively apply our brand identity to captivate our target audiences.
Throughout the process, we felt truly heard and valued as a team. Kregence translated our brand vision into a vibrant reality, exceeding our expectations.
Without a doubt, I recommend working with Kregence; they are the true epitome of professionalism and creative brilliance. It's hard to imagine embarking on any future project without their outstanding expertise and partnership.
Dr. Folake Oni
MD/CEO, Renewed Minds - Abuja, Nigeria
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