Client
ONESTOPBROKER
OneStopBroker.ca, a distinguished real estate company based in Toronto, specializes in residential sales, purchases, and leasing, with a particular focus on new-build schemes. However, their expertise extends to achieving compelling prices for newly refurbished and resale properties across the Greater Toronto Area. Renowned for providing a personal and professional service, OneStopBroker.ca excels in marketing, leveraging tried and tested channels to promote properties locally, nationally, and internationally. With over 5 years in the industry, their mission revolves around empowering families through real estate ownership.
Challenge
When the founder of OneStopBroker, sought to establish a brand distinct from his personal identity while maintaining a connection, Kregence stepped in. Despite the strong association of the OneStopBroker name with him, reflecting his past alias, the challenge was to create a brand that transcended individual identity. Operating in the intersecting realms of Real Estate, Investment, and Asset Management, the business required a unique approach centered around the customer. Kregence was entrusted with the task of developing a comprehensive brand strategy, identity (both verbal and visual), and a business website.
Solutions
Strategy & Identity
To address this challenge, Kregence undertook a meticulous process, including user persona analysis, industry research, competitive analysis, and a deep dive into the founder's vision. The result was a powerful new business brand identity characterized by an iconic logo and a dynamic website. Kregence's expertise enabled OneStopBroker to articulate their brand identity in a manner aligned with the needs of their target audience, creating a brand that goes beyond individual personalities.
Working with Kregence to deliver OneStopBroker’s brand identity and website was a beneficial experience. From our very first call with the team, it was evident that they understood the work of design. Kregence demonstrated dedication, impeccable attention to details and utmost professionalism throughout the entire process.
I also want to commend the level of organisation the Kregence team exhibited as they made sure we were carried along at every step of the process. The final deliverables exceeded our expectation and we are thrilled with the outcome, and for this I highly recommend them.
Nasser Atta
MD/CEO, OneStopBroker - Ontario, Canada
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