Client
SAVRR
Savrr is a community-centric financial technology company born out of the belief that financial stability is within reach for everyone. Savrr's is committed to building a community of financially stable individuals by making saving money an easy habit.
Challenge
Offering a range of innovative tools and services catered to working-class individuals, from automatic savings and smart spending tracking to in-depth financial education, Savrr provides a system to help its audience save more and spend wisely. Kregence was tasked with creating a unique brand identity system that speaks to Savrr's values.
Solutions
Strategy & Identity
Following in-depth research, a set of values was firmly established, which served as a starting point for the visual identity system developed for Savrr. The new identity conveys Savrr’s goal of helping its community save a part.
The circle with a cut not only serve as a visual metaphor for saving but also a clear representation of the brand name.
The team's dedication and persistence in staying engaged with us, even amidst our delays, was truly exceptional. Their commitment to keeping the project on track showcased their outstanding professionalism and customer-centric approach.
Jamilah Jafun
Founder, Savrr Inc.
